Adobe Analytics
IntegrationAdobe’s enterprise analytics suite, common where in-house data teams exist.
On this page
What is Adobe Analytics?
Adobe Analytics is an enterprise web analytics platform by Adobe, part of Adobe Experience Cloud, used to measure and report on digital behaviour across websites and apps.
It is typically operated by organisations with their own data and reporting teams, and it uses Adobe's own segmentation and reporting model.
hurra.ai + Adobe Analytics
Adobe Analytics is an enterprise-grade analytics suite, typically operated by organisations with their own data and reporting teams.
Connecting it makes its reporting readable next to the rest of the stack instead of living in a separate reporting world.
What you can do
- Read analytics tools like Adobe Analytics in your hurra.ai layer, alongside the rest of your measurement.
- Analyse its reporting side by side with platform and first-party data.
- Expose the context to the models in hurra.ai under explicit rules.
Common use cases
Read Adobe reporting next to platform data
Adobe Analytics often lives in its own reporting world. Connecting it to hurra.ai lets its figures sit next to ad platform and shop data in one view.
Bring enterprise analytics into an AI analysis
Expose a defined set of Adobe Analytics metrics to the models in hurra.ai, so an assistant can work from your reporting instead of general knowledge.
Keep Adobe as the system of record
hurra.ai reads from Adobe Analytics and does not replace it. The existing Adobe setup, its segments and its governance stay in place.
Frequently asked questions
What is Adobe Analytics?
Adobe Analytics is Adobe's enterprise analytics platform for measuring digital behaviour. It is part of Adobe Experience Cloud and is common in larger organisations.
Can I connect Adobe Analytics to an AI assistant?
Yes, through the platform's official API, with access you grant and can revoke. You define which data a model may read.
How does hurra.ai access Adobe Analytics data?
Through Adobe's official interface, using access you grant. hurra.ai reads reporting data; your Adobe configuration stays as you set it.
Does hurra.ai replace Adobe Analytics?
No. Adobe Analytics stays your analytics platform. hurra.ai is the layer that reads from it and places it next to your other systems.
