AI Skills that plug into your OS.
Skills for GEO, SEO, email and shopping feeds, running on the Google Ads, Shopify and Google Analytics 4 data you already connected.
Generative engine optimisation for AI-driven search.
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A budget optimisation skill for Google Ads, working from the performance your connected account already reports.
A budget optimisation skill for Meta, working from the performance your connected ad account already reports.
ChatGPT Ads read in your independent layer, next to the channels you already run. Rolling out to early-access customers.
TikTok budgets weighed against the rest of your mix on your own attribution. hurra.com is a TikTok Marketing Partner. Rolling out to early-access customers.
A shopping feed optimisation skill for Google Shopping, working from the product data your shop system already holds.
An AI SEO skill for your own properties, working from the content and product data you have already connected.
An AI email marketing skill for lifecycle and campaign mail, drawing on the same customer and product context as the rest of your layer.
You can connect everything. Skills are specialised capabilities that plug into your independent layer. Add the ones you need, when you need them.
Put AI Skills to work on your own stack
On this page
What AI marketing skills are
An AI marketing skill is a focused capability that runs inside a platform your systems are already connected to, rather than as a separate tool with its own login and its own setup. The skill inherits the context: your products, your content, your customers and your measurement.
That inherited context is the practical difference. A standalone tool has to be told what your business sells and where its data lives, once per tool, and then told again when either changes. A skill starts from connections that already exist and are already maintained.
It also means skills can be added and left out one at a time. You switch on the ones that match work you actually do, and the rest stay out of the way instead of cluttering an interface.
hurra.ai offers skills for generative engine optimisation, search, email and shopping feeds. They are capabilities of this platform rather than third-party products, and they are described here as such.
Where AI helps in GEO and SEO
Generative engine optimisation, usually shortened to GEO, is the practice of making a brand’s information legible to AI answer engines such as ChatGPT, Perplexity and Google’s AI overviews. Those systems reply in prose and cite a small number of sources, so the goal is to be one of the sources they draw on.
It overlaps with search engine optimisation without replacing it. SEO works toward a position in a ranked list of links. GEO works toward being quoted inside a generated answer, where there is no list and usually only a handful of citations. Clear structure, unambiguous definitions and factual consistency serve both.
Nobody can guarantee placement in a generated answer, and any tool that promises one is overstating what is knowable. What can be done is make the underlying material clear, consistent and easy to attribute, then watch how AI search visibility develops.
AI helps here mainly with volume and consistency. Checking that the same fact is stated the same way across hundreds of pages is exactly the kind of work a person does badly and a machine does well.
Where AI helps in email and shopping feeds
A shopping feed is the structured product file that Google Shopping and comparable channels read: titles, descriptions, prices, availability and identifiers. Feed quality decides which searches a product can appear for at all, and it degrades quietly as a catalogue grows.
That is repetitive, rule-bound work across thousands of rows, which is the kind of task AI is genuinely suited to. The product data already sits in the shop system you connected, so a skill working on the feed is working on facts you own.
Lifecycle email has the same shape. The context that matters is which customer bought what and when, and it lives in the shop and the CRM you have already wired up. A skill can draw on that directly instead of asking for another export.
In both cases the honest framing is assistance rather than autonomy. The skill drafts, checks and flags. What goes live stays a decision your team makes.
Frequently asked questions
What are AI marketing skills?
An AI marketing skill is a focused capability that runs inside a platform your systems are already connected to, instead of as a separate tool with its own setup. Because the connections exist, the skill starts from your products, your content and your measurement. You switch on the ones you need and leave the rest off.
What is generative engine optimisation (GEO)?
Generative engine optimisation is the practice of making your information legible to AI answer engines such as ChatGPT, Perplexity and Google’s AI overviews. Those systems answer in prose and cite a small number of sources, so the goal is to be one of the sources they draw on. The work runs through clear structure, consistent facts and material that is easy to attribute.
How is GEO different from SEO?
SEO works toward a position in a ranked list of links. GEO works toward being quoted inside a generated answer, where there is no list and usually only a handful of citations. The underlying work overlaps a great deal, and neither outcome can be guaranteed by any tool.
Can AI manage a Google Shopping feed?
AI suits feed work well because it is repetitive and rule-bound across thousands of product rows. A shopping skill can draft and check titles, descriptions and attributes from the product data your shop system already holds. What goes live stays a decision your team makes.
Missing a system you run? Tell us and we will look into it.