Meta
IntegrationFacebook and Instagram ad inventory in one connected source.
On this page
What is Meta?
Meta is the advertising platform behind Facebook and Instagram, where advertisers run campaigns across Meta's apps and audience network.
The ad account holds campaign structure, spend and the performance Meta reports, measured with Meta's own attribution model.
hurra.ai + Meta
Meta’s ad platform covers Facebook and Instagram inventory, with its own campaign structure, audience model and attribution.
Connecting it brings those signals into the same reading layer as the rest of your paid activity.
What you can do
- Connect your Meta ad account and read spend and performance in the hurra.ai layer.
- Analyse Meta’s reported results next to your first-party measurement.
- Orchestrate alongside your other paid channels instead of per platform.
Common use cases
Read Meta spend next to your shop data
Connect Meta and your shop system to hurra.ai and place reported campaign results next to actual orders for the same period.
Compare Meta attribution with your own measurement
Meta attributes conversions using its own window. Reading it next to first-party analytics makes the difference visible rather than implicit.
Bring paid social into one AI analysis
Expose Meta performance data to the models in hurra.ai along with your other channels, so an assistant can compare across platforms rather than within one.
Frequently asked questions
Can I connect Meta Ads to an AI assistant?
Yes. hurra.ai connects your Meta ad account as a source, and you define what a model may read.
What is the Meta Conversions API and do I need it?
The Conversions API is Meta's server-side way of sending events, used alongside or instead of browser-based tracking. Whether you need it depends on your setup; hurra.ai reads the reporting either way.
How do I compare Meta results with my shop data?
Connect both systems to hurra.ai. Reported campaign performance and recorded orders then sit in one layer for the same period.
How does hurra.ai access my Meta ad account?
Through Meta's official interface, using access you grant and can revoke. Material changes to campaigns, budgets or bidding wait for your approval; routine optimisation runs under rules you define in advance.
