Connect Google Ads and Meta with hurra.ai
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What is Google Ads?
Google Ads is an advertising platform by Google for search, shopping, display and video campaigns, where advertisers bid in auctions to show ads against user intent.
What is Meta?
Meta is the advertising platform behind Facebook and Instagram, where advertisers run campaigns across Meta's apps and audience network.
Why connect them
Google Ads and Meta are the two channels most budgets are split between, and they are also the two that are hardest to compare. Each counts a conversion with its own attribution window and its own definition, and each reports on media it sold you itself.
Read side by side, the numbers stop being a single leaderboard and become two accounts of the same period. Where both platforms claim the same conversion, you can see it. Where one channel is credited far more generously than the other, you can say so with the definitions in view.
hurra.ai reads from your systems and shows the numbers side by side. The comparison is possible because the difference is preserved, not because the figures were forced onto one scale.
Common use cases
Compare paid search and paid social on one page
Spend, reported conversions and cost per acquisition from both platforms in one view, each with its own attribution setting named. That is the minimum needed before anyone argues about shifting budget between the two.
Spot double-counted conversions across channels
When both platforms report a strong month and the shop does not, the usual cause is the same order being claimed twice. Reading the two accounts next to your own first-party data makes that overlap visible.
Prepare a budget conversation with the numbers already reconciled
Most cross-channel budget discussions start with half an hour of exporting and aligning. Having Google Ads and Meta already readable in one layer means the discussion starts at the decision instead.
