Connect OWA Pro and Google Analytics 4 with hurra.ai
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What is OWA Pro?
OWA Pro is hurra.com’s tracking and reporting platform. It records visits, sessions, journeys and conversions on your own properties. It covers the web, and it can measure native iOS and Android apps. The resulting data stays under your control.
What is Google Analytics 4?
Google Analytics 4 is a web and app analytics platform by Google that measures user interactions as events and reports on traffic, engagement and conversions.
Why connect them
Running OWA Pro and Google Analytics 4 together gives you two independent readings of the same traffic. One is measurement you own and can export at any time. The other is the platform most of your partners, agencies and benchmarks already speak in.
Two readings are more useful than one, because the places where they disagree are informative. Different session definitions, different attribution windows and different handling of blocked requests all produce a gap, and seeing that gap is what tells you how much of your measurement depends on someone else’s rules.
It is also the practical route to independence. You keep reporting in GA4 while your own history accumulates in OWA Pro, so you are not choosing between continuity and ownership. hurra.ai reads from your systems and shows the numbers side by side.
Common use cases
Validate platform-reported traffic against your own record
GA4 reports what it managed to collect. OWA Pro reports what your own properties observed, collected first-party under your own domain, with click identifiers preserved under Safari’s tracking prevention and a cookieless path when cookies are rejected. Comparing the two shows how much data browser-level prevention and blocking are removing from your platform view.
Build a measurement history that outlives a tool decision
Analytics platforms change their data models, their retention rules and their pricing. Keeping a parallel first-party record in OWA Pro means a future migration costs you a dashboard rather than your history.
Give an AI assistant a second opinion to reason with
A model working from one source can only repeat that source. With both connected and clearly labelled, an assistant can point out where the two disagree instead of presenting one number as settled fact.
