Data & Signals unified in one layer.
Connect Google Ads, Meta, HubSpot and shop systems such as Shopify to one AI layer.
Real-time click fraud protection for your paid campaigns.
Learn morePlatform connectors
hurra.com's first-party measurement stack: collection under your own domain, a built-in web and server-side tag manager, and an integrated consent manager. The signals here are the ones you own.
Connect your Google Ads account to read paid search and shopping spend, campaign structure and performance next to your analytics and shop data.
Connect Meta Ads to bring Facebook and Instagram spend and performance signals into the same reading layer as your other channels.
A shop system such as Shopify anchors marketing signals to real orders, products and customers, so ecommerce performance is read against what actually sold.
Connect HubSpot CRM to read contacts, lifecycle stages and pipeline against the marketing activity that produced them.
CRMs like Salesforce make closed pipeline and downstream outcomes visible next to the upstream marketing activity.
Google's current web analytics platform, and for most teams the system of record for site traffic. Connecting it lets hurra.ai read your GA4 metrics next to your other sources instead of in isolation.
You can connect everything. Data & Signals brings your platform connectors and first-party data together. One place to read the signals, without giving up ownership of them.
Put Data & Signals to work on your own stack
On this page
What invalid traffic costs
Invalid traffic is any click or impression that does not come from a genuine potential customer. It covers bots, automated browser plug-ins, click farms, AI-generated fake websites and deliberate click fraud. Industry-wide, an average of 15 to 25% of clicks on digital campaigns are unqualified. Every ad platform filters some of it, and none of them catch all of it.
The cost is not only the wasted spend. Invalid clicks enter your reporting as real interest, which distorts cost per acquisition, conversion rate and the comparison between channels. Budget then drifts toward whichever channel carries the most inflated numbers.
The distortion also feeds forward. Remarketing lists fill with users who will never buy, and the platforms’ bidding algorithms optimise toward the polluted signals. That is why timing matters: protection that acts in the moment of delivery keeps the lists and the algorithms clean, where a delayed cleanup only repairs the record afterwards.
Click fraud protection belongs in an independent layer rather than in the account that sold you the clicks. Ads Defender does exactly that: it evaluates scenarios the platform does not measure and blocks unqualified sources in real time, directly in the ad account. On average it reallocates 8 to 12% of campaign budget, which is spend that was reaching invalid sources before.
How a first-party signal is made
First-party signals are the events your own properties observe: sessions, product views, items added to a basket, orders, form submissions. They are yours by definition, they do not depend on third-party cookies, and they are the same facts your shop and CRM already record.
Where they are collected decides how much of them survives. Collection running under your own domain keeps cookies persistent and takes third-party scripts out of the critical path; when cookies are rejected or unavailable, cookieless tracking keeps conversions and behaviour measurable through privacy-safe identifiers. OWA Pro collects on exactly that basis, across web and native iOS and Android apps, and passes the visitor’s consent choices through the whole pipeline from its own consent manager.
Server-side tracking then governs how a signal is transported. The measurement event is sent from your own server rather than from the visitor’s browser: the browser tells your server what happened, and your server forwards a controlled, complete event to the systems that need it. You reach for it once browser-side collection stops being reliable, because ad blockers, tracking prevention built into browsers and shortened cookie lifetimes all remove events before they ever arrive. OWA Pro’s built-in tag manager controls web and server-side tags from one interface, which is where those rules live.
The loop closes on the way back. Audiences and attributed conversions sync from OWA Pro into Google Ads, Meta and DV360, so the platforms optimise against your verified numbers instead of their own. A signal you collected yourself is worth most when the systems acting on it can read it.
Why signals belong in one layer
A signal is a number with its context attached: which channel, which audience, which time window, and how it was measured. Stripped of that context it is only a figure, and figures from different platforms are not comparable.
Ad platforms, shop systems and CRMs each expose their own interface, their own metric names and their own attribution logic. Connecting them is less a data transport problem than a definition problem, which is why marketing data connectors are only half the job.
Reading them in one layer keeps the differences visible instead of averaging them away. Google Ads reports what it drove, Shopify reports what sold, HubSpot and Salesforce report what closed. Placed side by side, the gaps between those three views are the interesting part.
Nothing has to move for that to work. hurra.ai reads from the systems you already run through their official interfaces, and the records stay where they are.
Frequently asked questions
How do I detect invalid clicks in paid search?
You need a protection layer outside the platform that sold you the clicks. The ad platforms filter obvious abuse themselves; Ads Defender evaluates scenarios they do not measure, such as placement quality, data-centre traffic and anonymised placements, and it blocks unqualified sources in real time.
What is a first-party signal and how is it collected?
A first-party signal is an event your own properties observe, such as a session, a product view or an order, collected by you rather than by a platform. Collection runs under your own domain, so cookies stay persistent and third-party scripts stay out of the critical path, and a consent manager governs what may be collected at all. OWA Pro is the system doing that collecting inside hurra.ai, and it is preinstalled.
What is server-side tracking and when do I need it?
Server-side tracking sends the measurement event from your own server instead of the visitor’s browser. You need it once browser-side collection stops being reliable, which usually shows up as tracking prevention, ad blockers and short cookie lifetimes eating into your event volume. It also gives you one place to apply your own rules before data leaves your side.
How do I get my own measurement back into the ad platforms?
Through activation: audiences and attributed conversions sync from OWA Pro back into Google Ads, Meta and DV360, so the platforms optimise against your verified numbers instead of their own. The measurement itself stays on your side, and only the result of it is handed back.
How do I bring ad platform, shop and CRM data into one place?
You connect each system through its official interface and read them in one layer. hurra.ai reads from your systems and shows the numbers side by side, so Google Ads, Shopify, HubSpot and Salesforce can be compared without records leaving them. Nothing is migrated, and every system stays the owner of its own data.
Missing a system you run? Tell us and we will look into it.